A
-
Affiliate Marketing
Investigating the Effects of Affiliate Marketing Tactics on Behavioral Loyalty with the Mediatory Role of Customer Appreciation [Volume 15, Issue 11, 2018, Pages 54-71]
-
Antecedents
Antecedents and Implications of Impulse buying behavior: Determining Priorities and Providing a Model Using the Combination of Delphi and DEMATEL Techniques [Volume 15, Issue 11, 2018, Pages 1-19]
B
-
Behavioral Loyalty
Investigating the Effects of Affiliate Marketing Tactics on Behavioral Loyalty with the Mediatory Role of Customer Appreciation [Volume 15, Issue 11, 2018, Pages 54-71]
-
Behavioral responses
Investigating the Effects of Relationship Marketing of Charitable Organizations on Benefactors Behavioral Responses (Case Study: Imam Khomeini Relief Committee of Ilam City) [Volume 15, Issue 12, 2018, Pages 1-16]
-
Brand Performance
Prevention of Brand Performance Decline with Emphasis on the Role of Social Responsibility [Volume 15, Issue 11, 2018, Pages 134-145]
-
Brand Value
Prevention of Brand Performance Decline with Emphasis on the Role of Social Responsibility [Volume 15, Issue 11, 2018, Pages 134-145]
C
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Commitment
Investigating the Effects of Relationship Marketing of Charitable Organizations on Benefactors Behavioral Responses (Case Study: Imam Khomeini Relief Committee of Ilam City) [Volume 15, Issue 12, 2018, Pages 1-16]
-
Communication Approach
Measuring the effectiveness of ads by focusing on human face [Volume 15, Issue 12, 2018, Pages 109-124]
-
Competitive intelligence
The Effects of Marketing Intelligence and Business Intelligence on Achieving Competitive Advantage in the Phmaceutical Distribution Industry Regarding the Moderating Role of Competitive Intelligence [Volume 15, Issue 11, 2018, Pages 120-133]
-
Consumer Intention
electronic word of mouth advertising in relation between the empirical marketing dimensions and consumer purchasing intentions [Volume 15, Issue 11, 2018, Pages 104-119]
-
Corporate Banking
Identifying the Behavioral Pattern of Corporate Clients and Its Relationship with Corporate Banking Strategies in Iranian Banking Industry [Volume 15, Issue 11, 2018, Pages 72-85]
-
Corporate Clients
Identifying the Behavioral Pattern of Corporate Clients and Its Relationship with Corporate Banking Strategies in Iranian Banking Industry [Volume 15, Issue 11, 2018, Pages 72-85]
-
Corporate Social Responsibility
Prevention of Brand Performance Decline with Emphasis on the Role of Social Responsibility [Volume 15, Issue 11, 2018, Pages 134-145]
-
Customer Relationship Management
The Effects of Customer Relationship Management on Improving Internal Processes, Customer Satisfaction and Profitability (Case Study: Isfahan Social Security Organization Branches) [Volume 15, Issue 12, 2018, Pages 31-48]
-
Customer satisfaction
Investigating the Effects of Affiliate Marketing Tactics on Behavioral Loyalty with the Mediatory Role of Customer Appreciation [Volume 15, Issue 11, 2018, Pages 54-71]
-
Customer satisfaction
The Effects of Customer Relationship Management on Improving Internal Processes, Customer Satisfaction and Profitability (Case Study: Isfahan Social Security Organization Branches) [Volume 15, Issue 12, 2018, Pages 31-48]
-
Customers of Irankhodro and Saipa automotive companies
Modeling influential factors in incidence of customers dysfunctional behavior [Volume 15, Issue 12, 2018, Pages 77-92]
D
-
Database
Strategic Management Risks Model in the Iranian Insurance Industry [Volume 15, Issue 12, 2018, Pages 125-142]
-
Delphi Method
Antecedents and Implications of Impulse buying behavior: Determining Priorities and Providing a Model Using the Combination of Delphi and DEMATEL Techniques [Volume 15, Issue 11, 2018, Pages 1-19]
-
DEMATEL Technique
Antecedents and Implications of Impulse buying behavior: Determining Priorities and Providing a Model Using the Combination of Delphi and DEMATEL Techniques [Volume 15, Issue 11, 2018, Pages 1-19]
-
Digi Kala
The study of the effects of consumer perception of online retail ethics on brand equity [Volume 15, Issue 11, 2018, Pages 146-163]
-
Disturbance characteristics
Modeling influential factors in incidence of customers dysfunctional behavior [Volume 15, Issue 12, 2018, Pages 77-92]
-
Disturbance of service space
Modeling influential factors in incidence of customers dysfunctional behavior [Volume 15, Issue 12, 2018, Pages 77-92]
-
Donation
Investigating the Effects of Relationship Marketing of Charitable Organizations on Benefactors Behavioral Responses (Case Study: Imam Khomeini Relief Committee of Ilam City) [Volume 15, Issue 12, 2018, Pages 1-16]
-
Drug Distribution
The Effects of Marketing Intelligence and Business Intelligence on Achieving Competitive Advantage in the Phmaceutical Distribution Industry Regarding the Moderating Role of Competitive Intelligence [Volume 15, Issue 11, 2018, Pages 120-133]
E
-
E-commerce
The study of the effects of consumer perception of online retail ethics on brand equity [Volume 15, Issue 11, 2018, Pages 146-163]
-
Electronic word of mouth advertising
electronic word of mouth advertising in relation between the empirical marketing dimensions and consumer purchasing intentions [Volume 15, Issue 11, 2018, Pages 104-119]
-
Empirical Marketing
electronic word of mouth advertising in relation between the empirical marketing dimensions and consumer purchasing intentions [Volume 15, Issue 11, 2018, Pages 104-119]
-
Export Companies in Bushehr Province
Organizational Factors Influencing the Innovation Performance Through Export-Oriented Strategy [Volume 15, Issue 11, 2018, Pages 36-53]
-
Export Orienteering Strategy
Organizational Factors Influencing the Innovation Performance Through Export-Oriented Strategy [Volume 15, Issue 11, 2018, Pages 36-53]
-
Eye Tracker
Measuring the effectiveness of ads by focusing on human face [Volume 15, Issue 12, 2018, Pages 109-124]
F
-
Focused learning
Organizational Factors Influencing the Innovation Performance Through Export-Oriented Strategy [Volume 15, Issue 11, 2018, Pages 36-53]
H
-
Herfindal-Hirschman index
Investigating the structure and compilation of the selection model for Iranian export markets [Volume 15, Issue 12, 2018, Pages 66-76]
-
Human Face
Measuring the effectiveness of ads by focusing on human face [Volume 15, Issue 12, 2018, Pages 109-124]
I
-
Implications
Antecedents and Implications of Impulse buying behavior: Determining Priorities and Providing a Model Using the Combination of Delphi and DEMATEL Techniques [Volume 15, Issue 11, 2018, Pages 1-19]
-
Impulse Buying Behavior
Antecedents and Implications of Impulse buying behavior: Determining Priorities and Providing a Model Using the Combination of Delphi and DEMATEL Techniques [Volume 15, Issue 11, 2018, Pages 1-19]
-
Inefficient customer behavior
Modeling influential factors in incidence of customers dysfunctional behavior [Volume 15, Issue 12, 2018, Pages 77-92]
-
Information and Communication Technology
Organizational Factors Influencing the Innovation Performance Through Export-Oriented Strategy [Volume 15, Issue 11, 2018, Pages 36-53]
-
Innovative Performance
Organizational Factors Influencing the Innovation Performance Through Export-Oriented Strategy [Volume 15, Issue 11, 2018, Pages 36-53]
-
Insurance Industry
Strategic Management Risks Model in the Iranian Insurance Industry [Volume 15, Issue 12, 2018, Pages 125-142]
-
Internal Processes
The Effects of Customer Relationship Management on Improving Internal Processes, Customer Satisfaction and Profitability (Case Study: Isfahan Social Security Organization Branches) [Volume 15, Issue 12, 2018, Pages 31-48]
-
Intra-organizational factors
Organizational Factors Influencing the Innovation Performance Through Export-Oriented Strategy [Volume 15, Issue 11, 2018, Pages 36-53]
L
-
Loyalty
The effects of mental, social and behavioral stimuli on consumer brand conflicts:Comparison between pleasure and functional goods [Volume 15, Issue 12, 2018, Pages 143-169]
M
-
Marketing Intelligence
The Effects of Marketing Intelligence and Business Intelligence on Achieving Competitive Advantage in the Phmaceutical Distribution Industry Regarding the Moderating Role of Competitive Intelligence [Volume 15, Issue 11, 2018, Pages 120-133]
-
Marketing Performance
The Effects of Marketing Strategies on Marketing Performance of Apparel and Construction Companies in Recession Conditions [Volume 15, Issue 12, 2018, Pages 49-65]
-
Market structure
Investigating the structure and compilation of the selection model for Iranian export markets [Volume 15, Issue 12, 2018, Pages 66-76]
N
-
Numerical taxonomy
Investigating the structure and compilation of the selection model for Iranian export markets [Volume 15, Issue 12, 2018, Pages 66-76]
O
-
Observation Approach
Measuring the effectiveness of ads by focusing on human face [Volume 15, Issue 12, 2018, Pages 109-124]
P
-
Positive oral advertising
Investigating the Effects of Relationship Marketing of Charitable Organizations on Benefactors Behavioral Responses (Case Study: Imam Khomeini Relief Committee of Ilam City) [Volume 15, Issue 12, 2018, Pages 1-16]
-
Profitability
The Effects of Customer Relationship Management on Improving Internal Processes, Customer Satisfaction and Profitability (Case Study: Isfahan Social Security Organization Branches) [Volume 15, Issue 12, 2018, Pages 31-48]
R
-
Relationship Marketing
Investigating the Effects of Relationship Marketing of Charitable Organizations on Benefactors Behavioral Responses (Case Study: Imam Khomeini Relief Committee of Ilam City) [Volume 15, Issue 12, 2018, Pages 1-16]
-
Religious Beliefs
Investigating the Effects of Relationship Marketing of Charitable Organizations on Benefactors Behavioral Responses (Case Study: Imam Khomeini Relief Committee of Ilam City) [Volume 15, Issue 12, 2018, Pages 1-16]
S
-
Satisfaction
The effects of mental, social and behavioral stimuli on consumer brand conflicts:Comparison between pleasure and functional goods [Volume 15, Issue 12, 2018, Pages 143-169]
-
Service dissatisfaction
Modeling influential factors in incidence of customers dysfunctional behavior [Volume 15, Issue 12, 2018, Pages 77-92]
-
Social networks
Identification of effective factors on the acceptance of mouth-to-mouth advertising on Instagram [Volume 15, Issue 12, 2018, Pages 17-30]
-
Social Security Organization
The Effects of Customer Relationship Management on Improving Internal Processes, Customer Satisfaction and Profitability (Case Study: Isfahan Social Security Organization Branches) [Volume 15, Issue 12, 2018, Pages 31-48]
-
Strategic Flexibility
Organizational Factors Influencing the Innovation Performance Through Export-Oriented Strategy [Volume 15, Issue 11, 2018, Pages 36-53]
-
Strategic Management Risk
Strategic Management Risks Model in the Iranian Insurance Industry [Volume 15, Issue 12, 2018, Pages 125-142]
-
Strategic Risk
Strategic Management Risks Model in the Iranian Insurance Industry [Volume 15, Issue 12, 2018, Pages 125-142]
-
Structural equation modeling
The study of the effects of consumer perception of online retail ethics on brand equity [Volume 15, Issue 11, 2018, Pages 146-163]
T
-
Typology of Behavior
Identifying the Behavioral Pattern of Corporate Clients and Its Relationship with Corporate Banking Strategies in Iranian Banking Industry [Volume 15, Issue 11, 2018, Pages 72-85]
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