Keyword Index

A

  • Affiliate Marketing Investigating the Effects of Affiliate Marketing Tactics on Behavioral Loyalty with the Mediatory Role of Customer Appreciation [Volume 15, Issue 11, 2018, Pages 54-71]
  • Antecedents Antecedents and Implications of Impulse buying behavior: Determining Priorities and Providing a Model Using the Combination of Delphi and DEMATEL Techniques [Volume 15, Issue 11, 2018, Pages 1-19]

B

  • Behavioral Loyalty Investigating the Effects of Affiliate Marketing Tactics on Behavioral Loyalty with the Mediatory Role of Customer Appreciation [Volume 15, Issue 11, 2018, Pages 54-71]
  • Behavioral responses Investigating the Effects of Relationship Marketing of Charitable Organizations on Benefactors Behavioral Responses (Case Study: Imam Khomeini Relief Committee of Ilam City) [Volume 15, Issue 12, 2018, Pages 1-16]
  • Brand Performance Prevention of Brand Performance Decline with Emphasis on the Role of Social Responsibility [Volume 15, Issue 11, 2018, Pages 134-145]
  • Brand Value Prevention of Brand Performance Decline with Emphasis on the Role of Social Responsibility [Volume 15, Issue 11, 2018, Pages 134-145]

C

  • Commitment Investigating the Effects of Relationship Marketing of Charitable Organizations on Benefactors Behavioral Responses (Case Study: Imam Khomeini Relief Committee of Ilam City) [Volume 15, Issue 12, 2018, Pages 1-16]
  • Communication Approach Measuring the effectiveness of ads by focusing on human face [Volume 15, Issue 12, 2018, Pages 109-124]
  • Competitive intelligence The Effects of Marketing Intelligence and Business Intelligence on Achieving Competitive Advantage in the Phmaceutical Distribution Industry Regarding the Moderating Role of Competitive Intelligence [Volume 15, Issue 11, 2018, Pages 120-133]
  • Consumer Intention electronic word of mouth advertising in relation between the empirical marketing dimensions and consumer purchasing intentions [Volume 15, Issue 11, 2018, Pages 104-119]
  • Corporate Banking Identifying the Behavioral Pattern of Corporate Clients and Its Relationship with Corporate Banking Strategies in Iranian Banking Industry [Volume 15, Issue 11, 2018, Pages 72-85]
  • Corporate Clients Identifying the Behavioral Pattern of Corporate Clients and Its Relationship with Corporate Banking Strategies in Iranian Banking Industry [Volume 15, Issue 11, 2018, Pages 72-85]
  • Corporate Social Responsibility Prevention of Brand Performance Decline with Emphasis on the Role of Social Responsibility [Volume 15, Issue 11, 2018, Pages 134-145]
  • Customer Relationship Management The Effects of Customer Relationship Management on Improving Internal Processes, Customer Satisfaction and Profitability (Case Study: Isfahan Social Security Organization Branches) [Volume 15, Issue 12, 2018, Pages 31-48]
  • Customer satisfaction Investigating the Effects of Affiliate Marketing Tactics on Behavioral Loyalty with the Mediatory Role of Customer Appreciation [Volume 15, Issue 11, 2018, Pages 54-71]
  • Customer satisfaction The Effects of Customer Relationship Management on Improving Internal Processes, Customer Satisfaction and Profitability (Case Study: Isfahan Social Security Organization Branches) [Volume 15, Issue 12, 2018, Pages 31-48]
  • Customers of Irankhodro and Saipa automotive companies Modeling influential factors in incidence of customers dysfunctional behavior [Volume 15, Issue 12, 2018, Pages 77-92]

D

  • Database Strategic Management Risks Model in the Iranian Insurance Industry [Volume 15, Issue 12, 2018, Pages 125-142]
  • Delphi Method Antecedents and Implications of Impulse buying behavior: Determining Priorities and Providing a Model Using the Combination of Delphi and DEMATEL Techniques [Volume 15, Issue 11, 2018, Pages 1-19]
  • DEMATEL Technique Antecedents and Implications of Impulse buying behavior: Determining Priorities and Providing a Model Using the Combination of Delphi and DEMATEL Techniques [Volume 15, Issue 11, 2018, Pages 1-19]
  • Digi Kala The study of the effects of consumer perception of online retail ethics on brand equity [Volume 15, Issue 11, 2018, Pages 146-163]
  • Disturbance characteristics Modeling influential factors in incidence of customers dysfunctional behavior [Volume 15, Issue 12, 2018, Pages 77-92]
  • Disturbance of service space Modeling influential factors in incidence of customers dysfunctional behavior [Volume 15, Issue 12, 2018, Pages 77-92]
  • Donation Investigating the Effects of Relationship Marketing of Charitable Organizations on Benefactors Behavioral Responses (Case Study: Imam Khomeini Relief Committee of Ilam City) [Volume 15, Issue 12, 2018, Pages 1-16]
  • Drug Distribution The Effects of Marketing Intelligence and Business Intelligence on Achieving Competitive Advantage in the Phmaceutical Distribution Industry Regarding the Moderating Role of Competitive Intelligence [Volume 15, Issue 11, 2018, Pages 120-133]

E

  • E-commerce The study of the effects of consumer perception of online retail ethics on brand equity [Volume 15, Issue 11, 2018, Pages 146-163]
  • Electronic word of mouth advertising electronic word of mouth advertising in relation between the empirical marketing dimensions and consumer purchasing intentions [Volume 15, Issue 11, 2018, Pages 104-119]
  • Empirical Marketing electronic word of mouth advertising in relation between the empirical marketing dimensions and consumer purchasing intentions [Volume 15, Issue 11, 2018, Pages 104-119]
  • Export Companies in Bushehr Province Organizational Factors Influencing the Innovation Performance Through Export-Oriented Strategy [Volume 15, Issue 11, 2018, Pages 36-53]
  • Export Orienteering Strategy Organizational Factors Influencing the Innovation Performance Through Export-Oriented Strategy [Volume 15, Issue 11, 2018, Pages 36-53]
  • Eye Tracker Measuring the effectiveness of ads by focusing on human face [Volume 15, Issue 12, 2018, Pages 109-124]

F

  • Focused learning Organizational Factors Influencing the Innovation Performance Through Export-Oriented Strategy [Volume 15, Issue 11, 2018, Pages 36-53]

H

  • Herfindal-Hirschman index Investigating the structure and compilation of the selection model for Iranian export markets [Volume 15, Issue 12, 2018, Pages 66-76]
  • Human Face Measuring the effectiveness of ads by focusing on human face [Volume 15, Issue 12, 2018, Pages 109-124]

I

  • Implications Antecedents and Implications of Impulse buying behavior: Determining Priorities and Providing a Model Using the Combination of Delphi and DEMATEL Techniques [Volume 15, Issue 11, 2018, Pages 1-19]
  • Impulse Buying Behavior Antecedents and Implications of Impulse buying behavior: Determining Priorities and Providing a Model Using the Combination of Delphi and DEMATEL Techniques [Volume 15, Issue 11, 2018, Pages 1-19]
  • Inefficient customer behavior Modeling influential factors in incidence of customers dysfunctional behavior [Volume 15, Issue 12, 2018, Pages 77-92]
  • Information and Communication Technology Organizational Factors Influencing the Innovation Performance Through Export-Oriented Strategy [Volume 15, Issue 11, 2018, Pages 36-53]
  • Innovative Performance Organizational Factors Influencing the Innovation Performance Through Export-Oriented Strategy [Volume 15, Issue 11, 2018, Pages 36-53]
  • Insurance Industry Strategic Management Risks Model in the Iranian Insurance Industry [Volume 15, Issue 12, 2018, Pages 125-142]
  • Internal Processes The Effects of Customer Relationship Management on Improving Internal Processes, Customer Satisfaction and Profitability (Case Study: Isfahan Social Security Organization Branches) [Volume 15, Issue 12, 2018, Pages 31-48]
  • Intra-organizational factors Organizational Factors Influencing the Innovation Performance Through Export-Oriented Strategy [Volume 15, Issue 11, 2018, Pages 36-53]

L

  • Loyalty The effects of mental, social and behavioral stimuli on consumer brand conflicts:Comparison between pleasure and functional goods [Volume 15, Issue 12, 2018, Pages 143-169]

M

  • Marketing Intelligence The Effects of Marketing Intelligence and Business Intelligence on Achieving Competitive Advantage in the Phmaceutical Distribution Industry Regarding the Moderating Role of Competitive Intelligence [Volume 15, Issue 11, 2018, Pages 120-133]
  • Marketing Performance The Effects of Marketing Strategies on Marketing Performance of Apparel and Construction Companies in Recession Conditions [Volume 15, Issue 12, 2018, Pages 49-65]
  • Market structure Investigating the structure and compilation of the selection model for Iranian export markets [Volume 15, Issue 12, 2018, Pages 66-76]

N

  • Numerical taxonomy Investigating the structure and compilation of the selection model for Iranian export markets [Volume 15, Issue 12, 2018, Pages 66-76]

O

  • Observation Approach Measuring the effectiveness of ads by focusing on human face [Volume 15, Issue 12, 2018, Pages 109-124]

P

  • Positive oral advertising Investigating the Effects of Relationship Marketing of Charitable Organizations on Benefactors Behavioral Responses (Case Study: Imam Khomeini Relief Committee of Ilam City) [Volume 15, Issue 12, 2018, Pages 1-16]
  • Profitability The Effects of Customer Relationship Management on Improving Internal Processes, Customer Satisfaction and Profitability (Case Study: Isfahan Social Security Organization Branches) [Volume 15, Issue 12, 2018, Pages 31-48]

R

  • Relationship Marketing Investigating the Effects of Relationship Marketing of Charitable Organizations on Benefactors Behavioral Responses (Case Study: Imam Khomeini Relief Committee of Ilam City) [Volume 15, Issue 12, 2018, Pages 1-16]
  • Religious Beliefs Investigating the Effects of Relationship Marketing of Charitable Organizations on Benefactors Behavioral Responses (Case Study: Imam Khomeini Relief Committee of Ilam City) [Volume 15, Issue 12, 2018, Pages 1-16]

S

  • Satisfaction The effects of mental, social and behavioral stimuli on consumer brand conflicts:Comparison between pleasure and functional goods [Volume 15, Issue 12, 2018, Pages 143-169]
  • Service dissatisfaction Modeling influential factors in incidence of customers dysfunctional behavior [Volume 15, Issue 12, 2018, Pages 77-92]
  • Social networks Identification of effective factors on the acceptance of mouth-to-mouth advertising on Instagram [Volume 15, Issue 12, 2018, Pages 17-30]
  • Social Security Organization The Effects of Customer Relationship Management on Improving Internal Processes, Customer Satisfaction and Profitability (Case Study: Isfahan Social Security Organization Branches) [Volume 15, Issue 12, 2018, Pages 31-48]
  • Strategic Flexibility Organizational Factors Influencing the Innovation Performance Through Export-Oriented Strategy [Volume 15, Issue 11, 2018, Pages 36-53]
  • Strategic Management Risk Strategic Management Risks Model in the Iranian Insurance Industry [Volume 15, Issue 12, 2018, Pages 125-142]
  • Strategic Risk Strategic Management Risks Model in the Iranian Insurance Industry [Volume 15, Issue 12, 2018, Pages 125-142]
  • Structural equation modeling The study of the effects of consumer perception of online retail ethics on brand equity [Volume 15, Issue 11, 2018, Pages 146-163]

T

  • Typology of Behavior Identifying the Behavioral Pattern of Corporate Clients and Its Relationship with Corporate Banking Strategies in Iranian Banking Industry [Volume 15, Issue 11, 2018, Pages 72-85]